I work on these music videos for NBAtv. The song is by Ariana Grande called “Side to Side”. The original video is very sexy. We just expanded and matched the fitness and exercise theme of the 1st verse. The 2nd verse and part Nikki Minaj’s were hard to use for this kids program. We got creative on how to keep her presence on the song. “Giving this type of blow” was replaced with an NBA call talking about blowing by a player off the dribble. This was fun to do.
NBA Inside Stuff Jam Session 01.14.17
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